La Fageda is a catalan brand known for its traditional and home made products. Their production comes from non-processed natural ingredients and they are one of the most socially concerned brands in Catalonia. They set us out the challenge of reconstructing their range of frozen products.
The first thing to do was to recover the brand essence, ringing back to the yogurt design and adopting it as the “core idea”.
We used the “Natural yogurt territory” building up the range of products around two scenarios: naturality in essence and naturality in flavours.
Then we proposed new packaging designs that achieved a better understanding of the brand essence. That way, La Fageda started to convey simply and in a better way the benefits and ingredients of the products.